So, you’ve got an idea. You might even know who it’s for “freelancers,” “mums,” or “Gen Z skincare buyers.” But here’s the catch: generalizations don’t drive traction. Specificity does. That’s where buyer personas come in.

If you’re launching a startup, understanding who you're building for is just as important as what you’re building. The better you know your target audience, the smarter your product decisions, marketing efforts, and overall growth strategy will be.

It’s easy to fall in love with your startup idea — especially if it’s based on something you care deeply about. But here’s the harsh truth: not every idea is worth pursuing.

Yes, and it’s one of the most underrated ways to validate your startup idea without spending a penny. If you're an aspiring founder, side hustler, or creative with an idea buzzing in your head, social media validation might be your secret weapon.

Every successful startup starts with an idea — but turning that idea into something real is where most aspiring founders get stuck.

How to Start a Business: The 10-Step Beginner’s Checklist. Read time: 2min.